Legal
Privacy Policy
Last updated 16 September 2026
This Privacy Policy explains how Aurelia (“we”, “us”, or “our”) collects, uses, shares, and protects personal information when you visit our website, create an account, or place an order. By using our storefront, you agree to this policy.
Who we are
Aurelia is an Indian storefront for fine jewelry, timepieces, and lifestyle objects. Our atelier is at Aurelia Atelier, 14 Hughes Road, Opera House, Mumbai, Maharashtra 400007. For privacy questions, write to hello@aurelia.in.
Information we collect
We collect information you provide and information generated as you use the site:
- Account details such as your name, email address, and mobile number when you register or verify with OTP.
- Order and checkout details, including shipping addresses, billing information, and items purchased.
- Payment-related information processed by our payment partners. We do not store full card numbers on our servers.
- Messages you send through customer-care channels.
- Technical data such as device type, browser, approximate location, and pages visited, used to operate and improve the site.
How we use your information
We use personal information to:
- Create and maintain your account, including session sign-in.
- Process orders, payments, deliveries, returns, and related customer support.
- Send order updates and respond to inquiries.
- Improve the storefront, prevent fraud, and keep the service secure.
- Meet legal, tax, and accounting obligations.
Cookies and similar technologies
We use cookies and similar technologies that are necessary to run the storefront. These include session cookies that keep you signed in and remember your bag across visits.
We do not use cookies to serve third-party advertising on this site. You can control cookies through your browser settings; disabling necessary cookies may prevent sign-in, checkout, or other core features from working.
How we share information
We do not sell your personal information. We share it only with trusted parties who help us operate the store, and only as needed:
- Payment processors, including Razorpay, to complete online payments.
- Logistics and fulfilment partners to deliver your order.
- Service providers who host, secure, or support the website, under appropriate confidentiality obligations.
- Authorities when required by law or to protect our rights, customers, or the public.
Retention
We keep personal information for as long as your account is active and as needed to fulfil orders, resolve disputes, and meet legal and tax requirements. When information is no longer needed, we delete or anonymise it where reasonably practicable.
Your rights
Subject to applicable Indian law, including the Digital Personal Data Protection Act, 2023, you may request access to, correction of, or deletion of personal information we hold about you, or withdraw consent where processing is based on consent. To make a request, email ${brand.contact.email}. We may need to verify your identity before fulfilling it.
Children
The Aurelia storefront is intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.
Changes
We may update this policy from time to time. The “Last updated” date at the top of this page will change when we do. Continued use of the site after an update constitutes acceptance of the revised policy.
Contact
For questions about this Privacy Policy, email hello@aurelia.in or write to Aurelia Atelier, 14 Hughes Road, Opera House, Mumbai, Maharashtra 400007.